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Depression in Women’s Magazines

College of St. Catherine, Minnesota Nurses Association, St. Paul, Minnesota

BACKGROUND: Mass communication research suggests that the media influence both what a population thinks about and how it thinks about an event or situation by controlling what is covered and how topics are framed. One medium, popular women’s magazines, has published depression-related articles for decades. However, little is known about the content and frame of these articles.

OBJECTIVE: The research sought to determine what women’s magazines published about depression between 1980 and 2000.

DESIGN: Articles published on depression in the top eight circulating women’s magazines, between 1980 to 1985 and 1995 to 2000 were retrieved and analyzed using qualitative media analysis methodology.

RESULTS: Between the two periods, the magazines increased the number of published articles on depression and increasingly framed it as a treatable but stigmatized illness.

CONCLUSION: Women’s magazines, which regularly publish information on depression, have high circulation rates, resulting in millions of exposures to their messages. Psychiatric nurse-authors have an opportunity to influence these messages.

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